The Brit Awards


One of the most prestigious music events in Britain, the Brit Awards was launched in 1977 and later became an annual event. Now in association with Mastercard, the yearly showcase for the UK’s music industry not only celebrates the biggest successes on the music scene but is also a huge platform for the introduction and promotion of new musical talent.


It goes without saying that the AV service required to support such a large-scale event goes well beyond providing pieces of kit. There are infrastructural changes year on year to adapt to, ensuring a smooth show.

Issues:


  • Multiple Backstage AV requirements - Backstage around the O2 there are many dressing rooms, press areas and production offices that are all required to watch or monitor the live awards and rehearsals.

  • Additional TV Infrastructure Requirements: While some rooms have in-house TVs due to the size of the event and number of artists, more TV and infrastructure needed to be brought in.

  • Standby Services - Some years extra audio system support is required, such as for press conferences or red carpet performances. Therefore there is a requirement for us to be on standby ready to arrange this.

Soundbite’s Solution:


  • Continuity - As we provide our services to this event annually, we make sure that the same teams of people work the event, keeping familiarity and continuity with the set up and requirements.

  • Kit – We provided a total of around 30 locally sourced TVs and stands throughout the backstage areas including dressing rooms, artist bars, production offices, red carpet, press areas and studios.

  • Internal Systems – We utilised the O2 arenas internal cable system to distribute feeds to TVs.

  • Provided sound reinforcement in open plan press area.

  • Provided audio systems for press conferences with live audio feeds from microphones to gathered press TVs.

  • Provided live PA system and broadcast feed for red carpet performance (2020).

What were the results?

  • As this is an event we work on year on year, we are familiar with the venue and backstage areas, making the delivery of TV requirements quick and smooth.

  • On-going continuity of service also enables us to coordinate installation and pack- down timings with other suppliers whom we already know well.

  • Due to our familiarity with the event and venue and extensive knowledge of the technological infrastructure, the client can merely hand us a list of requirements and let us do the rest with peace of mind for a seamless event.

Sustainability As an organisation, we are very conscious of the environmental impacts of our events and the ways in which we can work to reduce this. For all of our events we strive to:


  • Minimise lorry and car travel, using local suppliers wherever possible.

  • Encourage the use of web streaming & paperless technology where appropriate.

  • Carbon off-set our associated travel and estimated electricity usage.

Case Studies:

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